Masoud Najafi Amirkiasar nisqap Avand Mikhuna Wayqhuchana (Pastelkunapaq Q'ipichana) diseñon

Masoud Najafi Amirkiasar nisqap Avand Mikhuna Wayqhuchana (Pastelkunapaq Q'ipichana) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2025

Avand Mikhuna Wayqhuchana (Pastelkunapaq Q'ipichana)

Masoud Najafi Amirkiasar rurasqa

Mañakuq: Avand Pastry

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#162500 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Avand Mikhuna Wayqhuchana (Pastelkunapaq Q'ipichana) nisqamanta

Avand nisqaqa huk qhatuchakuna marka pastelkunapaq ruwasqa q'ipichanakunam kan. Kay ruwaykunapiqa kimsa cake wayqhuchanakuna, huk cookie wayqhuchana, hinaspa huk papel vaso tarikun. Makiwan llimp'isqa pintasqaqa digital arte ruwaywan tupachisqa kashan, chaymi kacharisqa ruwaykunata paqarichin, huk arte llamk'ayman rijch'akuqta. Ch'iqchi q'omer hinaspa qori llimp'ikunam markaq huk'aq llimp'inkuna kanku. Llimp'isqa hawapkunaqa pastelkuna makiwan ruwasqa kasqanta, hinallataq ruwaypi ancha allin qhawariywan llamk'asqata rikuchin. Kuyuq kaq identidad hap'iyninmi churasqa kashan, chaymi q'ipichanakuna mana huk kikin dibujollata apankuchu, aswanpas achka arte rikch'aykunata apanku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Avand Mikhuna Wayqhuchana (Pastelkunapaq Q'ipichana) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Avand Mikhuna Wayqhuchana (Pastelkunapaq Q'ipichana) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Avand Mikhuna Wayqhuchana (Pastelkunapaq Q'ipichana) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Tupukuna & P'istuy: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Etiquetakuna: Packaging, Design, Pastry, Cake, Cookie,
Ruway Tecnología: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Diseño Sasachakuy: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
T'aqwiy: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Kallpachay: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Llamk'ay Pacha: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Purichiy Puriy: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Siq'i Hayñikuna: Designer: Masoud Najafi.
Strategist: Nima Saade