Olha Takhtarova nisqap Italian Pasta Brand Pasta Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2024

Italian Pasta Brand Pasta Waqaychana

Olha Takhtarova rurasqa

Mañakuq: SOTB and D

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

25,650

Taripasqa Premio Atipaq

#160328 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Italian Pasta Brand Pasta Waqaychana nisqamanta

Italian Pasta Marka nisqaqa, pasta rikch'aqkuna ima ashqa salsakunapaq waqaychana chaymantapas rikuchiy diseñom kachkan. Hukninchasqa sonqo azul llimp'iqa tukuy rikch'aqkunata huk tinkuchin, ichaqa naranja, coral, kulli, q'umir chaymantapas azul llimp'ikunaqa sut'ita rijch'akuq pastakunata anaqirapin rakinku. Qori Pantone llimp'i chaymantapas huk qillqasqa señalqa, mikhuy ruwaq nisqata rikuchispa, ñawpa pachamanta pasta ruway yachaykunata yuyarichin. Wayk'uy yachachikuykuna chaymantapas mikhuy allin kaynin willakuyqa, sapa waqaychanapi qillqasqa kashan, sut'i qillqasqa kaqtaqmi utqhayta ñawinchayta yanapan. Waqaychanapaqqa, kutichisqa kanaman atiy rikch'aqkunam llamk'achikun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Italian Pasta Brand Pasta Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Italian Pasta Brand Pasta Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Italian Pasta Brand Pasta Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Tupukuna & P'istuy: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Etiquetakuna: packaging, pasta, Italy, food packaging
Ruway Tecnología: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Diseño Sasachakuy: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
T'aqwiy: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Kallpachay: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Llamk'ay Pacha: Dubai, UAE the project began in September 2022 and ended in March 2023
Purichiy Puriy: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.