Guangzhou ID Advertising Co.,Ltd nisqap Eastroc Amla Juice Ujyanapaq Q'ipichasqa diseñon

Guangzhou ID Advertising Co.,Ltd nisqap Eastroc Amla Juice Ujyanapaq Q'ipichasqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2024

Eastroc Amla Juice Ujyanapaq Q'ipichasqa

Guangzhou ID Advertising Co.,Ltd rurasqa

Mañakuq: Guangzhou ID Advertising Co.,Ltd

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

14,081

Taripasqa Premio Atipaq

#159061 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Eastroc Amla Juice Ujyanapaq Q'ipichasqa nisqamanta

Eastroc Amla Ujyay q'ipichasqan huk rurusniyoq ujyay diseñom kan. Kay q'ipichaqa ch'uya q'omer llimp'iwan sut'inchakun, amla rurupa kikin llimp'inta rikuchispa, hinallataq kay ujyaypa simi ch'uyanchaq hinaspa wiksata allichaq allin kaqninta yuyaychan. Kimsa ch'illpi puntukuna botellapa kunkanpi hinaspa cartonpipas tinkusqa patrónwan churasqa kanku, estantepi rikch'ayninta astawan sut'inchanankupaq. Amla rurukunaq hatunchasqa rikch'aynin etiquetapi mast'arisqa kachkan, reparanapaq hinaspa askha rurupa ununta rikuchinapaq. Ujyayqa muyu PET botellaman hunt'achisqa kan, tukuy etiquetayoq, allpa-amachaq tintawan imprimisqa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Eastroc Amla Juice Ujyanapaq Q'ipichasqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Eastroc Amla Juice Ujyanapaq Q'ipichasqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Eastroc Amla Juice Ujyanapaq Q'ipichasqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Tupukuna & P'istuy: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Etiquetakuna: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Ruway Tecnología: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Diseño Sasachakuy: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
T'aqwiy: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Kallpachay: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Llamk'ay Pacha: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Purichiy Puriy: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Huñu Runakuna: Yilin Lu, Zijun Liu,Jianchao Chen