Jason Chan - Offesc Design nisqap Ings Aya llimp'iy: Aqha Qara Waqaychana Killpay diseñon

Jason Chan - Offesc Design nisqap Ings Aya llimp'iy: Aqha Qara Waqaychana Killpay diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2024

Ings Aya llimp'iy: Aqha Qara Waqaychana Killpay

Jason Chan - Offesc Design rurasqa

Mañakuq: Ings Yingshu Group

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

10,937

Taripasqa Premio Atipaq

#152173 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Ings Aya llimp'iy: Aqha Qara Waqaychana Killpay nisqamanta

Qillqa Simi: Ings nisqaqa aqha qara kawsayninchikpaq rurasqa askha yanapaqkunapaq killpay diseñom. Kay diseñuqa bala shapeta apaykachan, qaraq ukhu patakunaman chayanapaq rikch'anachiy hina. Wasichaq ruraykunawan qhawarina askha t'inkikunayuq rikch'aynin ruran, chayqa marca profesional teknologiantam qhawachin. Ñawpaq logotipoqa pisiyachisqa karqan, chayllatan marcaq allin ñiqinkuna sut'i kanankupaq imaymana llamk'ay laya productokunapipas. Plástico mana apaq zipper sonqo apachiq wasichakunaqa engomasqa qhillayta rantinku, FSC certificasqa panal qara papelqa chhikanchayta yanapan, chaymantataq soya tinta kawsaymanta ismuyta yanapan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Ings Aya llimp'iy: Aqha Qara Waqaychana Killpay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Ings Aya llimp'iy: Aqha Qara Waqaychana Killpay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Ings Aya llimp'iy: Aqha Qara Waqaychana Killpay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Tupukuna & P'istuy: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Etiquetakuna: Love Self, Nature, Real, Science, Technology
Ruway Tecnología: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Diseño Sasachakuy: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
T'aqwiy: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Kallpachay: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Llamk'ay Pacha: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Purichiy Puriy: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Siq'i Hayñikuna: Photographer Ings, shanghai, 2022