Antonia Skaraki nisqap The Wine Bag Q'ipina diseñon

Antonia Skaraki nisqap The Wine Bag Q'ipina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2024

The Wine Bag Q'ipina

Antonia Skaraki rurasqa

Mañakuq: The Wine Bag

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

18,380

Taripasqa Premio Atipaq

#152156 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Wine Bag Q'ipina nisqamanta

Lidl-paq sapallanpi ruwasqa Navidad Edición Limitada nisqapi, AS-qa 1.5 litro vino semi-seco caja ukhupi kayninta q'ipirqan cliente The Wine Barrel-paq. Contenedor nisqaqa ch'usqa makiwa hina diseñasqa karqan, q'uri elementokuna yapasqawan raymita rikuchinapaq lujo sensación qunapaq ima. Qarawi textura nisqam aswan sumaq rikch'ayninman apasqa, chiqap hinaspa chaninniyuq hina rikuyta qospa. Tukuchinapaq, puka watana watasqa karqan correa hina, ch'uspa diseñonman chiqap kayta qospa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

The Wine Bag Q'ipina A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. The Wine Bag Q'ipina sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. The Wine Bag Q'ipina mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Tupukuna & P'istuy: Paper Box Width 250mm x Depth 100mm x Height 185mm
Etiquetakuna: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Ruway Tecnología: The package is a bag in box for wine. The outside is paperback.
Diseño Sasachakuy: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
T'aqwiy: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Kallpachay: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Llamk'ay Pacha: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Purichiy Puriy: Product was distributed in all Lidl supermarkets throughout Greece.
Huñu Runakuna: creative director: Antonia Skaraki and art director: Andreas Deskas