Giovanni Murgia nisqap Pinna Olive Oils Etiquetakuna diseñon

Giovanni Murgia nisqap Pinna Olive Oils Etiquetakuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2023

Pinna Olive Oils Etiquetakuna

Giovanni Murgia rurasqa

Mañakuq: Fratelli Pinna

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

14,198

Taripasqa Premio Atipaq

#150744 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Pinna Olive Oils Etiquetakuna nisqamanta

Kay aceituna aceite botellakunapaq diseñoqa pisi chayniyuq hinaspa ch'uya rikuyniyuqmi, yuqalla rikuchisqa hatun chiqanwan yuraj botellapa hinaspa etiqueta patapi akllasqa llikakunapa elementokunamanta. Kay proyectoqa munan kamachiyta kunan pachapa, pisi hinaspa munay diseñota Fratelli Pinnapaq qhawariyninta willanapaq, tupanakuy musuqyachiypa chaninkuna allin allpaman sapinchasqa kaypa ancha chaninnwan ima. Kay mana rakisqa huñunakuyqa rikuchisqa rikuy metáforawan, Sardiniamanta diseñador hinaspa artista Eugenio Tavolara llamk'ayninmanta inspirasqa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Pinna Olive Oils Etiquetakuna A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Pinna Olive Oils Etiquetakuna sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Pinna Olive Oils Etiquetakuna mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Tupukuna & P'istuy: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Etiquetakuna: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Ruway Tecnología: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Diseño Sasachakuy: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
T'aqwiy: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Kallpachay: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Llamk'ay Pacha: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Purichiy Puriy: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Huñu Runakuna: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Siq'i Hayñikuna: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023