Jin Zhang nisqap Golden Cat Sirwisa diseñon

Jin Zhang nisqap Golden Cat Sirwisa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2023

Golden Cat Sirwisa

Jin Zhang rurasqa

Mañakuq: InBev jinlongquan beer (Hubei) Co., Ltd

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

13,680

Taripasqa Premio Atipaq

#146768 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Golden Cat Sirwisa nisqamanta

Kay sirwisaqa tutapi upyanapaqa. Ruway kamayuqqa rantiqkuna ancha munasqanku michita akllasqa punta rikch'apaq, chayrayku sirwisaqa rantiqkunawan usqhaylla sunqu tinkuyta ruwanman khuska kaytapas yapaspa. Chaynallataqmi tuta ruwanakunata munaq michiqa kay sirwisapa upyana pachanwan (tuta upyana) allin tupan. Tukukunapaqtaq, ruway kamayuqqa Europamanta ñawpaq rikch'anakunawan k'achanchaypaqa llamk'arqan, llapan sirwisa riqsichiyniyta sumaq k'acha kayta hunt'aspa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Golden Cat Sirwisa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Golden Cat Sirwisa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Golden Cat Sirwisa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Tupukuna & P'istuy: Width 58mm x Depth 58mm x Height 188mm
Etiquetakuna: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Ruway Tecnología: Glass bottle sticker
Diseño Sasachakuy: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
T'aqwiy: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Kallpachay: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Llamk'ay Pacha: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Purichiy Puriy: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.