China Resources Snow Breweries Ltd. nisqap Hainan Beer Cerveza Churanapaq Wakichiy diseñon

China Resources Snow Breweries Ltd. nisqap Hainan Beer Cerveza Churanapaq Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2023

Hainan Beer Cerveza Churanapaq Wakichiy

China Resources Snow Breweries Ltd. rurasqa

Mañakuq: China Resources Snow Breweries

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#144565 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Hainan Beer Cerveza Churanapaq Wakichiy nisqamanta

Hainan Cerveza nisqaqa huk cerveza churanapaq wakichiy kaqmi, Hainan llaqtapa pachamaman kawsayninmanwan qhawarispa ruwasqa. Qispi botellaqa relieve nisqa siq'ikunatam apan, mama quchapa pusuqunmanta, wamp'ukunamanta, k'anchay wasikunamanta, coco sach'akunamanta, qucha pisqukunamantawan hurqusqa, chaymanta llañu sayayninqa huk makillawan hap'inapaq yanapakun. Aluminio latitaqa thermochromic tinta nisqawan llimp'isqam, chaymi chirichina ukhupi q'uñi kay uraykuptin huk sello siq'i pisi pisillamanta rikhurimun. Hawa churanataq kraft rap'imanta ruwasqa, huk maleta hina siq'iyuq. Kay churanaqa cervezata kikin llaqtapa sumaq rikch'ayninwan, hawka kawsayninwanpas t'inkin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Hainan Beer Cerveza Churanapaq Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hainan Beer Cerveza Churanapaq Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hainan Beer Cerveza Churanapaq Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Tupukuna & P'istuy: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Etiquetakuna: beer, localization of design, Hainan, cultural elements, Hainan style
Ruway Tecnología: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Diseño Sasachakuy: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
T'aqwiy: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Kallpachay: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Llamk'ay Pacha: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Purichiy Puriy: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Huñu Runakuna: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao