Jingzhang Xiao and Dongyan Ruan nisqap Sky Blue Machasqa Ujyanapaq Wapuchana diseñon

Jingzhang Xiao and Dongyan Ruan nisqap Sky Blue Machasqa Ujyanapaq Wapuchana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2023

Sky Blue Machasqa Ujyanapaq Wapuchana

Jingzhang Xiao and Dongyan Ruan rurasqa

Mañakuq: Jiangsu Yanghe Distillery Co., Ltd

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#142367 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Sky Blue Machasqa Ujyanapaq Wapuchana nisqamanta

Sky Blue nisqan huk chinasuyu trago wapuchanapaq disiñom kachkan. Puyñuqa llampu, sut'illa figurayuq kachkan, Fibonacci espiral nisqamanta rikch'akuq, chaymi ch'ulla-ch'ullalla proporcionkunata quwan, chaymi puyñutaqa allinta hap'inapaq hinaspa kichanapaqpas facilta ruwan. Tapaqa ñawi hina ruwasqa kachkan, kay productoq señalnin hina servikuspa. Huk pachamamata mana ñak'arichiq lustranakuy proceso qhespitaqa aylluspa llampu superficieta quwan, hinaspa pachamamaman ñak'arichinatapas aswan pisiyachin. Anqas colorqa aurora nisqata yuyarichin. Cajaqa pichqa-hukmanta estructurata usan, chaymi qhillayapayaymanta amachaytaqa aswan kallpanchan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Sky Blue Machasqa Ujyanapaq Wapuchana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Sky Blue Machasqa Ujyanapaq Wapuchana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Sky Blue Machasqa Ujyanapaq Wapuchana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Tupukuna & P'istuy: 145mm x 108mm x 320mm
Etiquetakuna: crafts, Baijiu, spirit, packaging, art
Ruway Tecnología: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Diseño Sasachakuy: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
T'aqwiy: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Kallpachay: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Llamk'ay Pacha: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Purichiy Puriy: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Huñu Runakuna: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin