Joel Derksen nisqap Artem Luxury Watch Straps Maytupanaqa diseñon

Joel Derksen nisqap Artem Luxury Watch Straps Maytupanaqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

Artem Luxury Watch Straps Maytupanaqa

Joel Derksen rurasqa

Mañakuq: Studio Otherness

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

15,879

Taripasqa Premio Atipaq

#139454 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Artem Luxury Watch Straps Maytupanaqa nisqamanta

Artem Luxury Watch Straps nisqaqa relojpa wataqninkunapaq maytupanaqa, huk huñuqkunapaq (coleccionistas) ruwasqa kashan. Hawa qhataynin thaskichkaspa lluqsin, ukhupitaq huk qillu qara (vellum) hitusqa kaqta rikuchin, chaymi kinraymanta huk qhataywan wichq'akun. Huk phutu (foam) k'iru wataqta sumaqta hap'ichkan. Wasa hina kaqllayninpas, sut'inkunapas, imaymana rikch'aynin qhawachin teknika allin ruwasqata. Foil sellasqa, hoq'ara (gris) chay azul reyniyuq papilkuna churasqaqa, sumaq hatun kaqta, teknika kaqtapas rikuchin. Kay ruwaykunaqa allinta rikhurichinapaq kasqa, mayta pasqarispa qhawariq kutipi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Artem Luxury Watch Straps Maytupanaqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Artem Luxury Watch Straps Maytupanaqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Artem Luxury Watch Straps Maytupanaqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Tupukuna & P'istuy: 80mm W x 20mm D x 270cm L
Etiquetakuna: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Ruway Tecnología: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Diseño Sasachakuy: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
T'aqwiy: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Kallpachay: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Llamk'ay Pacha: 4 months, Netherlands
Purichiy Puriy: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Huñu Runakuna: Creative Director: Joel Derksen
Siq'i Hayñikuna: Photographer: Ingmar Swalue