PepsiCo Design and Innovation nisqap Lay's 2021 Mood Match Mikhuna Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.
FierruPilluchina· 2022
Lay's 2021 Mood Match Mikhuna Waqaychana
PepsiCo Design and Innovation rurasqa
Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq
Taripasqa Premio Atipaq
#137243 nisqapaq Premio Kayninta TaripayDiseñomanta
Lay's 2021 Mood Match Mikhuna Waqaychana nisqamanta
Lay's 2021 Mood Match nisqaqa, huk kutilla ruwasqa mikhuna q'ipichana (packaging) sirisqa, sapan social media medio nisqapi qaraykuy (giveaway) ruwaykunapaq paqarichisqa karqan. Kay huñusqaqa tawa disenyokunata apan, "mood rings" nisqamanta yuyaymanasqa, sapankan allin yuyariykunawan hinaspa sientekunawan tupachisqa. Nisqan munayqa, kallpata k'anchachiyta otaq sonqo tiyakuyta quyta munan. Sapa disenyoqa huk mikhuywan hinaspa huk sientewan tupachisqa: agradecemiento (gratitude) - Grilled Cheese hinaspa Tomato Soup-paq; sumaq suyakuy (optimism) - Cappuccino-paq; k'ari kallpa (feistiness) - Chili-paq, hinaspa kusikuy (cheerfulness) - Salted Caramel-paq. Kay q'ipichanaqa sapa p'unchay kawsaymanta huk pisi samariyta quwanchik.
Riqsichiy
A' Design Award Fierru Premiu nisqamanta
Lay's 2021 Mood Match Mikhuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Lay's 2021 Mood Match Mikhuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Lay's 2021 Mood Match Mikhuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Kallpachay
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
Auspiciasqa
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Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
