Blackandgold Shanghai nisqap Satine Jersey Lechipa Q'ipichaynin diseñon

Blackandgold Shanghai nisqap Satine Jersey Lechipa Q'ipichaynin diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2022

Satine Jersey Lechipa Q'ipichaynin

Blackandgold Shanghai rurasqa

Mañakuq: Yili Group

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

13,862

Taripasqa Premio Atipaq

#134131 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Satine Jersey Lechipa Q'ipichaynin nisqamanta

Satine Jersey nisqaqa hatun kaq Jersey lechi rurayrayku diseñasqa q'ipichaymi kan. Kay diseñoqa Art Deco nisqa estiluta servichikun, hatun sumaq kayta rikuchinanpaq, chaymi lechipa maymanta hamusqanta qhawachin. Qhipa patanqa Satine q'umir lliw q'ipisqam kan, logo nisqataq qori rikch'aypi ruwasqa kashan. Qori sirasqa siq'ikunawan British llaqta pampa, Jersey wakawasi, London Eye ukhupi qatasqa rikhurin. Rakikunapa sutinqa Europa mama-lacre nisqa sellowan churasqa kashan, British ñawpaqmanta hamusqanta rikuchinanpaq. Ukhu q'ipiyqa aluminio q'illayllawan ruwasqam, hawan kaqtaq q'illu-qullqi rikch'aq papelwan pichasqa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Satine Jersey Lechipa Q'ipichaynin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Satine Jersey Lechipa Q'ipichaynin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Satine Jersey Lechipa Q'ipichaynin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Tupukuna & P'istuy: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Etiquetakuna: Packaging, milk, premium, China, Jersey
Ruway Tecnología: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Diseño Sasachakuy: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
T'aqwiy: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Kallpachay: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Llamk'ay Pacha: The project started in February, 2020 and the product is launched in April, 2020.
Purichiy Puriy: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Huñu Runakuna: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Siq'i Hayñikuna: All photos credits to blackandgold Shanghai, 2022.