Marco Ventrice nisqap Loacker Rebrand Mikhuna Wankuchina diseñon

Marco Ventrice nisqap Loacker Rebrand Mikhuna Wankuchina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Loacker Rebrand Mikhuna Wankuchina

Marco Ventrice rurasqa

Mañakuq: Spider

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#127989 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Loacker Rebrand Mikhuna Wankuchina nisqamanta

Loacker Rebrand nisqaqa huk wankuchina hinaspa marka reqsichiy sistemam, huk unay mikhuna wank'a wafer nisqamanta chocolate ruwanakunamantawan reqsisqamanta ruwasqa. Simip unanchanqa huk escudo hina rikch'akun, chaypim kachkan Sciliar Urqu, ayllup sutinman, saphinkunaman, muyuriqpi kaq pachamamamanwan tinkichisqa. Sapa mikhuna ayllum sut'i willakuywan riqch'achisqa recetamanta kachkaqkunamantawan riqsichikun. Wankuchinap kaqninkunap patapatanqa musuqmanta churasqam, mikhunakunap rikch'aynintaq cheqaq hina rikch'akun. Sapa wankup qhipanpi kaq huk codem markamanta ruwanamantawan aswan willakuykunaman pusan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Loacker Rebrand Mikhuna Wankuchina A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Loacker Rebrand Mikhuna Wankuchina ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Loacker Rebrand Mikhuna Wankuchina achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Tupukuna & P'istuy: different sizes
Etiquetakuna: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Ruway Tecnología: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Diseño Sasachakuy: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
T'aqwiy: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Kallpachay: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Llamk'ay Pacha: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Purichiy Puriy: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Huñu Runakuna: Spider Adv, Loacker Team
Siq'i Hayñikuna: All food images were realized featuring studio PiùLuce.