Fabiano Dalmacio nisqap Full Moon Social Media Willakuy diseñon

Fabiano Dalmacio nisqap Full Moon Social Media Willakuy diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiWillachiy· 2021

Full Moon Social Media Willakuy

Fabiano Dalmacio rurasqa

Mañakuq: Rothco, part of Accenture Interactive

Willachiy T'aqapi A' Design Award Qullqi Premiu Atipaq

34,688

Taripasqa Premio Atipaq

#122999 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Full Moon Social Media Willakuy nisqamanta

Hunt'a Killa nisqaqa Guinness llaqtapaq ruwasqa social media willakuymi. Kay rikuchiyqa Facebook chaymanta Instagram feeds nisqapi chaymanta stories nisqapipas 2020 watapi Halloween tuta rikuchikurqan, chaypachami mana yaqa rikukuq anqas killa tukuy pachapi rikukurqan. Kay siq'iqa Adobe Photoshop nisqapi retocación chaymanta foto manipulación nisqawan ruwakurqan. Allin sut'i rikuriq killa referencias nisqakuna, marca rikuchiykuna chaymanta cerveza texturas nisqakunam capas nisqapi huk siq'illaman huñusqa karqan. Munasqanqa tukuy pacha rimanakuyman yaykuymi karqan, killawan huk vaso cervezawan huch'uy t'inkiwan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Full Moon Social Media Willakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Full Moon Social Media Willakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Full Moon Social Media Willakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Tupukuna & P'istuy: Facebook & Instagram feed/stories.
Etiquetakuna: beer, Guinness, halloween, moon, Ireland
Ruway Tecnología: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Diseño Sasachakuy: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
T'aqwiy: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Kallpachay: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Llamk'ay Pacha: The project was developed in October 2020 in Dublin, Ireland.
Purichiy Puriy: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Huñu Runakuna: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire