Fabiano Dalmacio nisqap The Book That Grew Uywakunata Mikhuchiy Yachachiy Qillqa diseñonqa Yuyay Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.
QullqiYuyay· 2021
The Book That Grew Uywakunata Mikhuchiy Yachachiy Qillqa
Fabiano Dalmacio rurasqa
Mañakuq: Rothco, part of Accenture Interactive
Yuyay T'aqapi A' Design Award Qullqi Premiu Atipaq
Taripasqa Premio Atipaq
#122997 nisqapaq Premio Kayninta TaripayDiseñomanta
The Book That Grew Uywakunata Mikhuchiy Yachachiy Qillqa nisqamanta
Wiñaq Qillqa nisqaqa Irlandapi chakrakamayuqkunapaq huk uywa mikhuchiy yachachiy qillqam. Kay qillqaqa 10 yachachikuykunatawan 10 allin yuyaychakuykunatam riqsichin, chaykunaqa chakrakunapi wiñayñiqta allinchananpaqmi yanapan. Sapa panqa, sapa rima, sapa siqipas cheqaq qura saphikunawanmi wiñaspa ruwakurqan. Chay saphikunataqa achka simanakunata huerta llamkaymanta hinaspa allinta ruwaymanta huñuspam pusarqaku, chayrayku qillqay ruwayqa pachamamawanmi tukukurqan. Sasa chakra llamkay ruwaykunaqa kikinpaq ruwasqa unanchakunawanmi sutinchakun, hinaspa huk kicharikuq panqawanmi ñawinchaq runa ñawinchachkaspa unancha yachachiyta qhawariyta atin. Wichqasqa kaspaqa, kay qillqaqa 29.7 sentimetruta 42 sentimetruwanmi tupun.
Riqsichiy
A' Design Award Qullqi Premiu nisqamanta
The Book That Grew Uywakunata Mikhuchiy Yachachiy Qillqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. The Book That Grew Uywakunata Mikhuchiy Yachachiy Qillqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. The Book That Grew Uywakunata Mikhuchiy Yachachiy Qillqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Tupukuna & P'istuy
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Etiquetakuna
- book, design, Ireland, grass, farming, bank, idea
- Ruway Tecnología
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Diseño Sasachakuy
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- T'aqwiy
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Kallpachay
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Llamk'ay Pacha
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Purichiy Puriy
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Huñu Runakuna
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Siq'i Hayñikuna
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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