Wen Liu, Bo Zheng and Weijie Kang nisqap Gogoon Machaq Upyana Churana Wakichiy diseñon

Wen Liu, Bo Zheng and Weijie Kang nisqap Gogoon Machaq Upyana Churana Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2021

Gogoon Machaq Upyana Churana Wakichiy

Wen Liu, Bo Zheng and Weijie Kang rurasqa

Mañakuq: Luzhou Laojiao Co., Ltd.china

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

41,515

Taripasqa Premio Atipaq

#119505 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Gogoon Machaq Upyana Churana Wakichiy nisqamanta

Gogoon nisqaqa huk botella hinallataq churana wakichiymi baijiu nisqapaq, chayqa China suyumanta ch'uyanchasqa machaq upyanam. Botellaqa huk sasa mana kaq muyu rikch'ayniyuqmi, chayqa ch'uya kayta rikuchin. Rikra patanpiqa takana rikch'ay siq'ikunam kachkan, chayqa allin makiwan ruwasqa kayta yuyachin. Kurkunqa huk llañu p'unchaw k'ancha hina qara-qarayuqmi tukusqa, chayqa k'anchayta tukuy patanpi kutichin. Kirpananqa metalta, qara rikch'ayta hinallataq k'ullutawan huñun, chaywanmi huk sasa rikch'ayman qhapaq kayta qun. Botellaqa 75 mm kinrayniyuq, 75 mm ukhuyniyuq hinallataq 260 mm sayayniyuqmi. Kay wakichiyqa baijiu upyanata huk ch'usaq qhapaq kaq rikch'aypi riqsichin musuq rantiqkunapaq.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Gogoon Machaq Upyana Churana Wakichiy A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Gogoon Machaq Upyana Churana Wakichiy ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Gogoon Machaq Upyana Churana Wakichiy munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Tupukuna & P'istuy: Width 75mm* Depth 75mm* Height 260mm
Etiquetakuna: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Ruway Tecnología: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Diseño Sasachakuy: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
T'aqwiy: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Kallpachay: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Llamk'ay Pacha: 2020.01~2020.03 Shenzhen, China
Purichiy Puriy: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Huñu Runakuna: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang