Wen Liu, Qiumin Chen and Weijie Kang nisqap Mminni Machana Upyana Wakichina (Packaging) diseñon

Wen Liu, Qiumin Chen and Weijie Kang nisqap Mminni Machana Upyana Wakichina (Packaging) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2021

Mminni Machana Upyana Wakichina (Packaging)

Wen Liu, Qiumin Chen and Weijie Kang rurasqa

Mañakuq: Changyu

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

34,477

Taripasqa Premio Atipaq

#119485 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mminni Machana Upyana Wakichina (Packaging) nisqamanta

Mminni nisqaqa huk brandy upyanapaq wakichina (packaging) diseñom, wayna sipaskunapaq ruwasqa. Kay churanaqa huk base vinota, huk chaqrusqa vinota, hinallataq chaqrunapaq herramientakunatapas apamun, chaymi sapa runa kikin gustunman hina upyanata wakichinman, mana huk hukkunata rantispa. X qillqaqa mana riqsisqa kaqtam hinaspa kichasqa atikuykunatam rikuchin, llimpikunataq brandy-pa ñawpa rikch'ayninmanta karunchanapaq churasqa kachkan. Botellakunaqa qhispimanta ruwasqam, ninawan k'anchachispa allinchasqa, kajataq plastiku ñit'iywan ruwasqa. Kay churanaqa 198.8, 122.8, 122.8 milimetrokunatam tupun.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Mminni Machana Upyana Wakichina (Packaging) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mminni Machana Upyana Wakichina (Packaging) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mminni Machana Upyana Wakichina (Packaging) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Tupukuna & P'istuy: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Etiquetakuna: X-lab, unknown, exploration, fashion, interaction, mixing
Ruway Tecnología: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Diseño Sasachakuy: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
T'aqwiy: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Kallpachay: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Llamk'ay Pacha: 2020.02~2020.05 Shenzhen, China
Purichiy Puriy: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Huñu Runakuna: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang