PepsiCo Design and Innovation nisqap Evervess Soda Water Ukyanakuna Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.
FierruPilluchina· 2021
Evervess Soda Water Ukyanakuna Waqaychana
PepsiCo Design and Innovation rurasqa
Mañakuq: PepsiCo Design & Innovation
Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq
Taripasqa Premio Atipaq
#118789 nisqapaq Premio Kayninta TaripayDiseñomanta
Evervess Soda Water Ukyanakuna Waqaychana nisqamanta
Evervess Soda Water nisqaqa waqaychana diseñom, askha rakinakunapaq gaseosa unu hinaspa tonicokunapaq. Kay marcaqa iskay chunka watañataq (80 wata) ñawpa kawsayta apan, chaymi Chinapi hukllawasqa qallariypaq rikcharisqa (kaqllachasqa) kanan karqan. Ñawpaq diseñoqa llasaq hina, hinaspa mirakuq (aylluq) kawsayta rikuchiq karqan, chayrayku waqaychanataqa pisiyachikurqan, ch'usaqllata hisp'ikuq hinaspa fresco kawsayta willanapaq. Yana hinaspa teal color-pi huk pisi señal-lla, huk pukyu (fuente) rikch'ayta rikuchin, kaymi kallpa, mirakuq (fresco kaynin) hinaspa mosoqmanta kawsariy sut'inchay. Kay ukyanakunataqa cocktailkunapi huqarichiy atikun, utaq sapallanpi upyakuy atikun.
Riqsichiy
A' Design Award Fierru Premiu nisqamanta
Evervess Soda Water Ukyanakuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Evervess Soda Water Ukyanakuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Evervess Soda Water Ukyanakuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Etiquetakuna
- Packaging, Beverage
- Kallpachay
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Huñu Runakuna
- PepsiCo Design & Innovation
Auspiciasqa
Designers.org nisqamanta Aswan Karuman T'aqwiy
Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.
Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
