Kazuo Fukushima and Haruka Takeuchi nisqap Organic Rice Wayaqa diseñon

Kazuo Fukushima and Haruka Takeuchi nisqap Organic Rice Wayaqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2022

Organic Rice Wayaqa

Kazuo Fukushima and Haruka Takeuchi rurasqa

Mañakuq: China State Farms Agribusiness Corp

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

32,349

Taripasqa Premio Atipaq

#114666 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Organic Rice Wayaqa nisqamanta

Kay llamk'ayqa Wuchangpi sumaq arroz ruwaqkunaq sunqunkuta, yuyayninkunata wayaqaman churakun. Diseño yuyayqa natural quri pachak'a. Hatun arroz chakraq quri rikurikuynin hina diseño ruwasqa karqan. Wayaqaqa quri arroz pachak'amanta k'upichisqa hina kaq. Chayraykum vacío wayaqapa rikch'ayninqa kubo hina bloque kananpaq. Chaymanta, patopa siq'inqa orgánico chakra llamk'ayta rikuchinanpaq. Diseñoqa Wuchangpi orgánico chakra llamk'aypa chaninninta mana sasapi wayaqakun.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Organic Rice Wayaqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Organic Rice Wayaqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Organic Rice Wayaqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Tupukuna & P'istuy: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Etiquetakuna: Organic, Rice, Package, China, Duck
Ruway Tecnología: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Diseño Sasachakuy: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
T'aqwiy: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Kallpachay: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Llamk'ay Pacha: The project started in September 2019 and finished in September 2020 in Shanghai.
Purichiy Puriy: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patentekuna: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Huñu Runakuna: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Siq'i Hayñikuna: Image: Photographer zhu Jie