Guangzhou Cheung Ying Design Co., Ltd. nisqap Rosa Roxburghii Té Churana Wakichiy diseñon

Guangzhou Cheung Ying Design Co., Ltd. nisqap Rosa Roxburghii Té Churana Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2021

Rosa Roxburghii Té Churana Wakichiy

Guangzhou Cheung Ying Design Co., Ltd. rurasqa

Mañakuq: Guangzhou Cheung Ying Design Co., Ltd.

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

28,750

Taripasqa Premio Atipaq

#111732 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Rosa Roxburghii Té Churana Wakichiy nisqamanta

Rosa Roxburghii nisqaqa huk latapi churasqa té upyanapaq wakichisqa churana ruwaymi. Chay churanaqa aluminiomanta latam, 65 mm sayayniyuq, 65 mm kinrayniyuq, 95 mm altuyniyuq, 245 ml hunt'ayniyuqmi. Siq'ikunapiqa China kaqlla siq'iwan rosa roxburghii té chakrata rikuchin, chaymi tarpuymanta pacha materialkuna akllanakama allin qhawariyta rikuchin. China ñawpa yachaykuna hinallataq sumaq puka llimp'iwanmi churanapa rikch'aynin ruwasqa kachkan. Kay churanaqa ruwasqa karqan chay productoman sut'i riqsichikuyta qunanpaq, hinallataq qhali kayta, pachamamalla kayta, kallpachayta, ñawpa yachaykuna hap'iytawan rikuchinanpaq.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Rosa Roxburghii Té Churana Wakichiy A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Rosa Roxburghii Té Churana Wakichiy ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Rosa Roxburghii Té Churana Wakichiy munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Tupukuna & P'istuy: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Etiquetakuna: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Ruway Tecnología: The design material is made of aluminum can.
Diseño Sasachakuy: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
T'aqwiy: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Kallpachay: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Llamk'ay Pacha: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Purichiy Puriy: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Huñu Runakuna: Creative Director: Zhiji Dong
Designer: Lu Gu