Ion Avram nisqap Enkindle Chocolate Wayaqa diseñon

Ion Avram nisqap Enkindle Chocolate Wayaqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Enkindle Chocolate Wayaqa

Ion Avram rurasqa

Mañakuq: Ion Avram

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#105245 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Enkindle Chocolate Wayaqa nisqamanta

Enkindle nisqaqa iskay mikisqa yupaychaywan (chili, hinaspa limun ajiwan) yana chukulati uchuy tablitakunapaq ruwasqa wayaqam. Kay diseñoqa iskay wayaqakunata huñunmi, chaykunataq huk sayarichiq tarjetapa qhataqninkuna hina llamk'an. Kicharisqaña kaptin, tarjetaqa quimsa dimensiontasqa (3D) rurusqa siq'ikunawan huk willakuyta rikuchin. Ukhu ladopi rurusqakunaqa mikisqa tablitakunata rikuchin: chili yupaychaypaqqa qaqa nina hina rikch'asqa, limun-ajipaqtaq qori qullqi wasi hina. Kay rikch'anaqa ñawpa pachakunatam yuyarichin, mayqinpi ispisyakuna qori hina valurniyuq karqan. Wayaqaqa cartunmanta ruwasqam, chukulatita mikhuytapas, waqaychayta atinku.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Enkindle Chocolate Wayaqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Enkindle Chocolate Wayaqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Enkindle Chocolate Wayaqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Tupukuna & P'istuy: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Etiquetakuna: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Ruway Tecnología: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Diseño Sasachakuy: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
T'aqwiy: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Kallpachay: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Llamk'ay Pacha: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Purichiy Puriy: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Siq'i Hayñikuna: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019