Mengniu Dairy nisqap Shiny Meadow A2 Ñuñuq Puyñu diseñon

Mengniu Dairy nisqap Shiny Meadow A2 Ñuñuq Puyñu diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

Shiny Meadow A2 Ñuñuq Puyñu

Mengniu Dairy rurasqa

Mañakuq: China Mengniu Dairy Company Co., Ltd.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#101529 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Shiny Meadow A2 Ñuñuq Puyñu nisqamanta

Shiny Meadow A2 nisqaqa musuq ñuñupaq ruwasqa puyñum. Kay puyñuqa PET nisqa allin achikyaq materialwanmi ruwasqa, chaymi qispi hina rikch'akun. Kay puyñuq rikch'ayninqa Europa suyupi ñawpaq qispi ñuñu puyñumantam hamun, kunan pacha yuyaywan musuqmanta siqasqa. Hatun ch'uya kitim ukhupi kaq ñuñuta rikuchin, chaymi rurusqata ñawpaqllamanta rikuy atikun. Chawpipi hatun A2 unanchaqa mikhuy pirámidewan tinkuspa marka rikch'ayta ruwan. Kay puyñuqa 720 ml ñuñutam churan, aswan hatun kururayninqa 80 mm, sayayninqa 238 mm kachkan. Kay ruwayqa llullu kaytawan ch'uya kaytam rikuchiyta munan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Shiny Meadow A2 Ñuñuq Puyñu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Shiny Meadow A2 Ñuñuq Puyñu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Shiny Meadow A2 Ñuñuq Puyñu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Tupukuna & P'istuy: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Etiquetakuna: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Ruway Tecnología: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Diseño Sasachakuy: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
T'aqwiy: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Kallpachay: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Llamk'ay Pacha: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Purichiy Puriy: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patentekuna: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Huñu Runakuna: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Siq'i Hayñikuna: .