Qwerty Elemental As Bolsas por Patrizia Donà

O design Qwerty Elemental As Bolsas por Patrizia Donà é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Platina na Categoria de Competição Design de Acessórios de Moda e Viagem.

PlatinaAcessório· 2020

Qwerty Elemental As Bolsas

por Patrizia Donà

Cliente: Donà

Vencedor do A' Design Award de Platina na Categoria Acessório

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O Design

Sobre Qwerty Elemental As Bolsas

Assim como a evolução do design das máquinas de escrever mostra a transformação de uma forma visual altamente complexa para a forma geométrica simples e de linhas claras, o elemental Qwerty é a personificação da força, simetria e simplicidade. Peças construtivas em aço fabricadas por diversos artesãos são característica visual distintiva do produto, o que confere à bolsa um aspecto arquitetônico. A peculiaridade essencial da bolsa são duas chaves de máquina de escrever, que são fabricadas e montadas pela própria designer.

O Reconhecimento

Sobre o A' Design Award de Platina

Qwerty Elemental As Bolsas conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. Qwerty Elemental As Bolsas exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. Qwerty Elemental As Bolsas é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimensões e Embalagem: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Etiquetas: Typewriter bags, Qwerty bag
Tecnologia de Produção: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Desafio de Design: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Pesquisa: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiração: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Duração do Projeto: 2018-2020, Zagreb-Venezia-Vicenza
Fluxo de Operação: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Membros da Equipa: Patrizia Donà
Créditos de Imagem: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019