Chenghua Li

Li Chenghua, who graduated from Tsinghua University, research direction: brand planning and design. Currently, he is the deputy director of the Department of Design and Art and the deputy director of the Institute of Contemporary Art Design of Zhejiang University; he is the director of the Hangzhou Technical Center for National Famous, Special and New Agricultural Products Packaging and Logo Design of the Ministry of Agriculture and Rural Affairs, and the post expert of technology application in the field of national agricultural products packaging and logos; he is also the director of the Green Food Association of China, a member of the Design Committee of the China Packaging Federation, a member of the Digital Countryside Engineering Committee of the Chinese Society of Agricultural Engineering, and the international promotion ambassador of brand agricultural products of Ningxia. He is also a member of the Design Committee of the China Packaging Federation, a member of the Digital Village Engineering Committee of the Chinese Society of Agricultural Engineering, an international ambassador for branded agricultural products in Ningxia, and a special researcher of the ECI ACADEMY International Eco-Village Innovation and Development (Yucun) Institute.
He has completed design projects such as Hangzhou Metro Ticket Card and CIS system of China Wetland Museum. In recent years, he has devoted himself to the research of agriculture and rural branding and has completed the visual system design of regional public brands such as Guangdong Agriculture Industry, Wudang Taoist Tea, Changbaishan Ginseng, Xihaigu, and Chongqing Agriculture Industry.