Miltos Foncion primària : Identitat de marca, Empaquetatge per Yuta Takahashi

Lo dissènh Miltos Foncion primària : Identitat de marca, Empaquetatge per Yuta Takahashi es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2020

Miltos Foncion primària : Identitat de marca, Empaquetatge

per Yuta Takahashi

Client : Miltos

Laureat del A' Design Award d'Argent dins la Categoria Grafica

50,553

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Colors

Lo Concèpte

A prepaus de Miltos Foncion primària : Identitat de marca, Empaquetatge

Miltos es una identitat de marca e un design d'empaquetatge per una marca de chocolat. Lo concèpte espandís l'idèa de la fava a la barra dins una demarcha de l'arbre a la barra que met en valor l'aròma del cacau. L'empaquetatge es fach de papièr fin blau escur amb un tractament de paletas, un vernís qu'exprimís un motiu de seda e un estampatge de fuèlha d'aur. L'estug se dobrís coma la cobèrta d'un libre e conten una carta de sabors qu'explica cada gost en detalh, coma se fa amb lo vin. La bóstia d'assortiment se basa sus l'imatge d'una bibliotèca. Lo design sosten una experiéncia de marca calma pels adultes.

La Reconoissença

A prepaus del A' Design Award d'Argent

Miltos Foncion primària : Identitat de marca, Empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Miltos Foncion primària : Identitat de marca, Empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Miltos Foncion primària : Identitat de marca, Empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimensions e Embalatge: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Etiquetas: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Tecnologia de Produccion: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Desaffo de Dissènh: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Recèrca: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspiracion: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Durada del Projècte: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Flux Operacional: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Brevets: Copyrights belong to Yuta Takahashi, 2020
Membres de l'Equipa: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Crèdits d'Imatges: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020