Mi Watch Li Bai Embalatge de mòstra intelligenta per Xiaomi

Lo dissènh Mi Watch Li Bai Embalatge de mòstra intelligenta per Xiaomi es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

Mi Watch Li Bai Embalatge de mòstra intelligenta

per Xiaomi

Client : Xiaomi

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

28,457

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Lo Concèpte

A prepaus de Mi Watch Li Bai Embalatge de mòstra intelligenta

Mi Watch Li Bai es l'embalatge concebut per una mòstra intelligenta. La bóstia es facha de papièr e conten un platèu de pasta de papièr, doncas se fa pas cap d'usatge de plastic. Un ologramma en tres dimensions es aplicat sus la zòna del quadrant de l'embalatge. Las ondas d'aiga semblan corrir quand la bóstia es agachada dins d'angles diferents. L'estampatge en relèu e una tinta especiala reprodusisson l'aparéncia e la textura del quadrant e del braçalet. La mòstra repausa sus una partida sobrelevada del platèu al luòc d'un encastre, e atal la mòstra sembla flotar. L'embalatge mesura 295 per 79 per 49 millimètres.

La Reconoissença

A prepaus del A' Design Award d'Argent

Mi Watch Li Bai Embalatge de mòstra intelligenta a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mi Watch Li Bai Embalatge de mòstra intelligenta siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mi Watch Li Bai Embalatge de mòstra intelligenta es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions e Embalatge: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Etiquetas: Smart watch, packaging, 3D hologram, black, technology
Tecnologia de Produccion: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Desaffo de Dissènh: The packaging design of Mi Watch stands out its characteristics of high technology.
Recèrca: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiracion: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Durada del Projècte: December 2019 in Beijing and finished in February in Beijing, China.
Flux Operacional: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Brevets: Copyrights belong to Xiaomi, 2020
Membres de l'Equipa: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Crèdits d'Imatges: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han