Mitu Embalatge de bròssa de dents per Xiaomi

Lo dissènh Mitu Embalatge de bròssa de dents per Xiaomi es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

Mitu Embalatge de bròssa de dents

per Xiaomi

Client : Xiaomi

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,577

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Mitu Embalatge de bròssa de dents

Mitu es l'embalatge per una bròssa de dents electrica sonica concebuda pels mainatges. La caissa es facha de papièr e conten pas cap de plastic. D'elements de dessenhs animats e d'illustracions de mainatges cobrisson las superfícies, çò que fa que desembalar sembla a la lectura d'un libre d'imatges. Un tirador que se tira revèla una sequéncia d'imatges que passa de la caria a la placa dentària e finalament a de dents luminosas a mesura que la caissa se dobrís. Aprèp lo desembalatge, la caissa pòt èsser gardada coma un libre illustrat o una joguina. L'embalatge protegís la bròssa de dents e ajuda los mainatges a bastir un interès pel brossatge.

La Reconoissença

A prepaus del A' Design Award d'Argent

Mitu Embalatge de bròssa de dents a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mitu Embalatge de bròssa de dents siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mitu Embalatge de bròssa de dents es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimensions e Embalatge: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Etiquetas: Kids, Toothbrush, Technology, Blue, Electronic
Tecnologia de Produccion: The packaging is a plastic-free box and is made of paper.
Desaffo de Dissènh: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Recèrca: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiracion: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Durada del Projècte: December 2019 Beijing and finished in February in Beijing, China.
Flux Operacional: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Brevets: Copyrights belong to Xiaomi, 2020
Membres de l'Equipa: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Crèdits d'Imatges: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han