Superlimao Identitat de Marca per Ruis Vargas

Lo dissènh Superlimao Identitat de Marca per Ruis Vargas es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Superlimao Identitat de Marca

per Ruis Vargas

Client : Laika

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,800

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #98423

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Superlimao Identitat de Marca

Superlimao es una identitat de marca creada per una firma d'arquitectura brasilièra. Lo logotipe s'inspira de la tipografia grotesca, balhant un ton sobri que contrasta amb una seria d'illustracions e motius colorats. L'identitat compren de cartas de visita, d'estiquetas per tampar los envolopes, una presentacion institucionala e d'affichas. Las affichas son estampadas sus papièr offset de 75 grams e pegadas suls murs e las façadas per marcar lo sèti de l'agéncia e los cantièrs de construccion. Lo lengatge visual pòt èsser tant sobri coma expressiu, segon lo messatge e lo contèxte.

La Reconoissença

A prepaus del A' Design Award de Bronze

Superlimao Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Superlimao Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Superlimao Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimensions e Embalatge: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Etiquetas: Brand, poster, logotype, illustration, visual identity, Laika Design
Tecnologia de Produccion: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Desaffo de Dissènh: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Recèrca: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspiracion: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Durada del Projècte: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Flux Operacional: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Brevets: Laika Design
Membres de l'Equipa: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Crèdits d'Imatges: Laika Design