The Passion of the Card Leadlight Series Autopromocion per Rebecca Burt

Lo dissènh The Passion of the Card Leadlight Series Autopromocion per Rebecca Burt es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

The Passion of the Card Leadlight Series Autopromocion

per Rebecca Burt

Client : Flexicon

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,558

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Colors

Lo Concèpte

A prepaus de The Passion of the Card Leadlight Series Autopromocion

Los vitrals son magnifics quand son iluminats per darrièr pel solelh e tanben una manièra unica de presentar aqueste dessenh e aqueste procès d'impression. Aquestas cartas de visita son virtualament fachas a la man. Imprimidas en serigrafia sus un supòrt plastic transparent e puèi secadas una color aprèp l'autra. Las zònas claras son tractadas coma una color, liberant lo potencial complet del supòrt. Un segl nairat e un suvernís UV completan lo procès e crean d'efièches sofisticats. Lo dessenh pren vertadièrament vida quand las cartas son tengudas davant una fenèstra.

La Reconoissença

A prepaus del A' Design Award de Bronze

The Passion of the Card Leadlight Series Autopromocion a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que The Passion of the Card Leadlight Series Autopromocion siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. The Passion of the Card Leadlight Series Autopromocion satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensions e Embalatge: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Etiquetas: Brand Identity, Business Card, Screenprinting, Graphic Design
Tecnologia de Produccion: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Desaffo de Dissènh: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Recèrca: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiracion: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Durada del Projècte: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Flux Operacional: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Membres de l'Equipa: Evan Reiman.
Crèdits d'Imatges: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography