Go Training Institution Marca per Seethink

Lo dissènh Go Training Institution Marca per Seethink es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Go Training Institution Marca

per Seethink

Client : Seethink

Laureat del A' Design Award de Bronze dins la Categoria Grafica

11,064

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Lo Concèpte

A prepaus de Go Training Institution Marca

Go Training Institution es un projècte d'identitat visuala creat per una escòla qu'ensenha lo jòc de tablèu chinés Go. L'identitat utiliza formas positivas e negativas, una idèa visuala ligada a l'equilibri que se tròba dins la cultura del Go. Lo dessenh de linhas dins l'estil tradicional d'encre e pincèl es combinat amb lo gèst de jogar al Go. Los elements tradicionals son associats a de formas contemporanèas e joventas per convenir als enfants. Los elements imprimits comprenon de cartas de visita, de papièr d'escritura e de cartas pedagogicas, produches amb impression numerica e gravadura laser. L'intencion es de promòure la cultura chinesa de manièra visuala.

La Reconoissença

A prepaus del A' Design Award de Bronze

Go Training Institution Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Go Training Institution Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Go Training Institution Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions e Embalatge: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Etiquetas: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Tecnologia de Produccion: Digital printing, Laser engraving etc.
Desaffo de Dissènh: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Recèrca: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiracion: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Durada del Projècte: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Flux Operacional: The institution is a good place to see the achievement and feel the atmosphere.
Brevets: There are no patents or copyrights in force at the moment.
Membres de l'Equipa: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Crèdits d'Imatges: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang