KannuNaUm Etiquetas de Vin per Giovanni Murgia - Redfish Adv

Lo dissènh KannuNaUm Etiquetas de Vin per Giovanni Murgia - Redfish Adv es un laureat autfo estimfo del prestigfo 2019 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2019

KannuNaUm Etiquetas de Vin

per Giovanni Murgia - Redfish Adv

Client : Cantina Ogliastra

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de KannuNaUm Etiquetas de Vin

La concepcion de las etiquetas de vin KannuNaUm es caracterizada per son estil rafinat e minimal, obtengut en cercant de simbòls que pòdon representar lor istòria. Territòri, cultura e passion dels viticultors de la Tèrra de la Longevitat son condensats dins aquestas doas etiquetas coordinadas. Tot es enhalçat pel design de la vinha centenària qu'es estat realizat amb la tecnica d'aur versat en 3D. Un design iconografic que representa l'istòria d'aqueles vins e amb eles l'istòria de la tèrra d'ont naisson, Ogliastra la Tèrra dels Centenaris en Sardenha.

La Reconoissença

A prepaus del A' Design Award d'Argent

KannuNaUm Etiquetas de Vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que KannuNaUm Etiquetas de Vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. KannuNaUm Etiquetas de Vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions e Embalatge: The labels are 120 mm x 130 mm
Etiquetas: wine, history, label, sardinia, italy
Tecnologia de Produccion: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Desaffo de Dissènh: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Recèrca: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiracion: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Durada del Projècte: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Flux Operacional: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Membres de l'Equipa: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Crèdits d'Imatges: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver