Lo dissènh Massaya Embalatge de vin per BRANDiT. es un laureat autfo estimfo del prestigfo 2014 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2014

Massaya Embalatge de vin

per BRANDiT.

Client : BRANDiT.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

17,695

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Lo Concèpte

A prepaus de Massaya Embalatge de vin

Massaya es un embalatge decoratiu concebut per contenir doas bostèlhas de vin. La màger part dels embalatges de vin son fabricats per una presentacion verticala e son gitats un còp levadas las bostèlhas. Massaya ofrís una alternativa reutilizabla. L'embalatge es orizontal, perque lo vin se conserva melhor dins aquesta posicion, e sembla un libre ancian. Una talhadura interiora, adaptada a la forma de las doas bostèlhas, las manten en seguretat. Lo sistèma de tampadura utiliza doas alas laterals e doas alas mai pichonas, de sòrta que cap d'estiquetas son pas necessàrias. La bóstia pòt èsser tornar emplenada o utilizada coma objècte decoratiu sus un estatjari.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Massaya Embalatge de vin a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Massaya Embalatge de vin siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Massaya Embalatge de vin merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions e Embalatge: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Etiquetas: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Tecnologia de Produccion: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Desaffo de Dissènh: The biggest challenge was to transform the concept into a functional design.
Recèrca: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiracion: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Durada del Projècte: Winter 2013
Flux Operacional: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Membres de l'Equipa: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Crèdits d'Imatges: Vicken Demirdjian