Taoxichuan Illustracion en Rotlèu per Yao Wu

Lo dissènh Taoxichuan Illustracion en Rotlèu per Yao Wu es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2026

Taoxichuan Illustracion en Rotlèu

per Yao Wu

Client : Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Grafica

9,025

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Lo Concèpte

A prepaus de Taoxichuan Illustracion en Rotlèu

Taoxichuan es una illustracion en rotlèu creada per un quartièr de cultura ceramica a Jingdezhen. L'illustracion presenta 600 ans d'istòria de la porcelana e lo desvolopament del quartièr dins una composicion contunha unica. Un estil de pintura plana e de colors vivas bastisson una seuva fantastica de porcelana ont las plantas, la porcelana e los personatges se mesclan. Tres personatges originals, lo Dieu del Forn, lo Dieu del Vin e lo Dieu de la Mar, apareisson al long del percors. L'òbra vectoriala es organizada en jaces per permetre un retalhatge flexible e es preparada tant en CMYK coma en RGB. Lo rotlèu foncciona tanben coma una mapa narrativa que guida los visitaires.

La Reconoissença

A prepaus del A' Design Award de Bronze

Taoxichuan Illustracion en Rotlèu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Taoxichuan Illustracion en Rotlèu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Taoxichuan Illustracion en Rotlèu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
Dimensions e Embalatge: Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
Etiquetas: Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
Tecnologia de Produccion: The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
Desaffo de Dissènh: It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
Recèrca: Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
Inspiracion: This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
Durada del Projècte: The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
Flux Operacional: The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
Brevets: /
Membres de l'Equipa: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Crèdits d'Imatges: /