Once Upon a Rabbit Cort Metratge Animat per Jesseter Wang and Hannah Sun

Lo dissènh Once Upon a Rabbit Cort Metratge Animat per Jesseter Wang and Hannah Sun es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Film.

BronzeFilm· 2026

Once Upon a Rabbit Cort Metratge Animat

per Jesseter Wang and Hannah Sun

Laureat del A' Design Award de Bronze dins la Categoria Film

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Lo Concèpte

A prepaus de Once Upon a Rabbit Cort Metratge Animat

Once Upon a Rabbit es un projècte de disenh animat inspirat pels detalhs culturals de la Fèsta de las Lantèrnas e per la memòria visuala de l'enfança. L'òbra establís un lengatge visual doç e expressiu a travèrs d'una ibridacion de la forma dimensionala e de la sensibilitat del dessenh a la man, creant d'imatges que semblan a l'encòp estructuradas e ludicas. De motius recurrents coma lo conilh e los Tangyuan, las bòlas de ris, son utilizats coma ancoratges visuals, mentre que lo movement, lo ritme e la composicion emfasizan l'atmosfèra e la continuitat, resultant en una experiéncia de disenh coerenta arrasigada dins la calor, la familiaritat e la resonància culturala.

La Reconoissença

A prepaus del A' Design Award de Bronze

Once Upon a Rabbit Cort Metratge Animat a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Once Upon a Rabbit Cort Metratge Animat siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Once Upon a Rabbit Cort Metratge Animat satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions e Embalatge: 16x9 video file
Etiquetas: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Tecnologia de Produccion: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Desaffo de Dissènh: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Recèrca: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiracion: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Durada del Projècte: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Flux Operacional: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Membres de l'Equipa: Jesseter Wang,
Hannah Sun
Crèdits d'Imatges: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]