Wakayama Umeshu Series Vin de pruna per Fumiko Okazeri

Lo dissènh Wakayama Umeshu Series Vin de pruna per Fumiko Okazeri es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Wakayama Umeshu Series Vin de pruna

per Fumiko Okazeri

Client : fodesign Inc.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

8,390

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Colors

Lo Concèpte

A prepaus de Wakayama Umeshu Series Vin de pruna

Dempuèi Wakayama, al Japon, ven un vin de pruna aromatic e una gelada de vin de pruna refrescanta. Inspirat pel concèpte d'escambi cultural e de rencontres enrasigadas dins la tradicion chinesa, lo design exprimís una sensibilitat netament japonesa a travèrs de texturas doças e d'illustracions delicadas. Quand las doas botelhas son plaçadas costat a costat, creèan una scèna ont un òme e una femna se rencontran—captada dins lo design de l'empaquetatge. Coma un present del Japon, benesit per de montanhas majestuosas, la mar, las brisas oceanicas e una lutz solara esplendorosa, accompanha de rescòntres joioses dins la China alunhada.

La Reconoissença

A prepaus del A' Design Award de Bronze

Wakayama Umeshu Series Vin de pruna a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Wakayama Umeshu Series Vin de pruna siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Wakayama Umeshu Series Vin de pruna satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimensions e Embalatge: Width 60 mm x Depth 60 mm x Height 295 mm
Etiquetas: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Tecnologia de Produccion: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Desaffo de Dissènh: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Recèrca: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiracion: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Durada del Projècte: It was exported and sold in Hangzhou, China in November 2022.
Flux Operacional: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Crèdits d'Imatges: Illustrator Yuri Mizutani