Sawamura Award 2024 Visual Clau d'Eveniment per Takuma Tahara

Lo dissènh Sawamura Award 2024 Visual Clau d'Eveniment per Takuma Tahara es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2025

Sawamura Award 2024 Visual Clau d'Eveniment

per Takuma Tahara

Client : SAWAMURA Inc.

Laureat del A' Design Award d'Argent dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Sawamura Award 2024 Visual Clau d'Eveniment

Sawamura Award 2024 es un visual clau creat per un eveniment d'entrepresa destinat als novèls emplegats, tengut dins un teatre tradicional de Kabuki a Kyoto, al Japon. Lo tèma de l'eveniment èra la tradicion e l'innovacion. Las letras del mot KABUKU foguèron dessenhadas amb una tipografia variada, de manièra que cada letra fonciona a l'encòp coma letra e coma illustracion. Las colors e los motius tradicionals japoneses tirats del teatre foguèron combinats amb una paleta de colors fresca. Lo visual clau foguèt aplicat als certificats, a las invitacions en forma de bilhets d'espectacle, als sagèls e a la publicitat, çò que donèt a l'eveniment una aparéncia unificada.

La Reconoissença

A prepaus del A' Design Award d'Argent

Sawamura Award 2024 Visual Clau d'Eveniment a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Sawamura Award 2024 Visual Clau d'Eveniment siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Sawamura Award 2024 Visual Clau d'Eveniment es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions e Embalatge: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Etiquetas: Key visual, Japanese, tradition, innovation
Tecnologia de Produccion: Adobe Illustrator CC
Desaffo de Dissènh: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Recèrca: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiracion: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Durada del Projècte: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Flux Operacional: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Crèdits d'Imatges: #All Creator Takuma Tahara