Honki Factory Identitat Visuala per Daichi Takizawa

Lo dissènh Honki Factory Identitat Visuala per Daichi Takizawa es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2025

Honki Factory Identitat Visuala

per Daichi Takizawa

Client : Honki Factory Co.,Ltd

Laureat del A' Design Award d'Argent dins la Categoria Grafica

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Lo Concèpte

A prepaus de Honki Factory Identitat Visuala

Lo concèpte es Dobrir lo Camin, la Via Honki. Definís Honki coma Seriositat, coma aver una meta clara e prenre de pas concrets cap a ela. Aqueles que maistrejan l'abòrd estructurat del desvolopament d'entrepresa lo pòdon utilizar per crear de camins novèls. Lo desir de promòver un grand nombre d'individus Honki es representat dins lo quadre en fòrma de H, que simboliza l'estructura, e lo logotip, inspirat per una fabrica, que representa la produccion. Lo dessenh variabla del simbòl e de la poliça reflectís l'adaptabilitat a totas las industrias e domenis.

La Reconoissença

A prepaus del A' Design Award d'Argent

Honki Factory Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Honki Factory Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Honki Factory Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimensions e Embalatge: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Etiquetas: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Tecnologia de Produccion: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Desaffo de Dissènh: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Recèrca: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiracion: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Durada del Projècte: This project started in June 2022 and was completed in March 2024.
Flux Operacional: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Crèdits d'Imatges: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024