Boluo Dan Concepcion de Lògo e de Marca per Guangzhou Cheung Ying Design Co., Ltd.

Lo dissènh Boluo Dan Concepcion de Lògo e de Marca per Guangzhou Cheung Ying Design Co., Ltd. es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2024

Boluo Dan Concepcion de Lògo e de Marca

per Guangzhou Cheung Ying Design Co., Ltd.

Client : Guangzhou Cheung Ying Design Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Grafica

81,286

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Colors

Lo Concèpte

A prepaus de Boluo Dan Concepcion de Lògo e de Marca

Boluo Dan es una fièra millenària de temple, reconeguda coma un dels patrimònis culturals immaterials nacionals. Lo lògo intègra d'elements simbolics tradicionals coma l'arquitectura principala del Temple de la Mar del Sud e lo caractèr chinés Nan, amai de totèms locals distinctius, estendent l'aplicacion artistica de la marca. Incorpora lo concèpte filosòfic oriental del Cèl coma redon e la Tèrra coma carrada, encarnant a l'encòp lo charme tradicional e l'esséncia contemporanèa, en promovent eficaçament la difusion e lo desvolopament de la cultura populara.

La Reconoissença

A prepaus del A' Design Award d'Argent

Boluo Dan Concepcion de Lògo e de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Boluo Dan Concepcion de Lògo e de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Boluo Dan Concepcion de Lògo e de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Dimensions e Embalatge: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etiquetas: Logo, Branding, Visual Identity, Graphic Design
Tecnologia de Produccion: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Desaffo de Dissènh: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Recèrca: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspiracion: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Durada del Projècte: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Flux Operacional: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Membres de l'Equipa: Creative Director: Zhiji Dong
Designer: Lu Gu