Xuannao Master Cha Identitat de Marca per Chushan Design

Lo dissènh Xuannao Master Cha Identitat de Marca per Chushan Design es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2024

Xuannao Master Cha Identitat de Marca

per Chushan Design

Client : Shenzhen Chushan Design Culture Group Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Grafica

85,906

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Lo Concèpte

A prepaus de Xuannao Master Cha Identitat de Marca

Xuannao Master Cha es una identitat de marca creada per una marca chinesa de tè petilhant. Lo lògo mòstra un panda que practica lo Qi Gong chinés jos lo caractèr de Qi, escrich en calligrafia irange viu. La figura del panda, nomenada Da Qi Xia, a una expression digna e suggerís l'eroïsme e un esperit vivaç. Aquestas qualitats son ligadas a las bofigas del tè. La calligrafia e lo panda enrasigan la marca dins la cultura orientala e rendon la bevenda familiara als consumidors locals. Lo lògo a pas de talha fixa, atal sas pausas e son escala se pòdon adaptar a cada aplicacion.

La Reconoissença

A prepaus del A' Design Award d'Argent

Xuannao Master Cha Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Xuannao Master Cha Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Xuannao Master Cha Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions e Embalatge: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Etiquetas: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Tecnologia de Produccion: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Desaffo de Dissènh: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Recèrca: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiracion: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Durada del Projècte: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Flux Operacional: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Membres de l'Equipa: Yin Peng
Li Linlin
Liu Xingyu
Crèdits d'Imatges: Chushan Design