Lo dissènh Florist Wim Van Assem Renoament de Marca per Rebrandt es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.
BronzeGrafica· 2024
Florist Wim Van Assem Renoament de Marca
per Rebrandt
Client : Rebrandt®
Laureat del A' Design Award de Bronze dins la Categoria Grafica
Laureat de Prèmi Verificat
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A prepaus de Florist Wim Van Assem Renoament de Marca
Los designers an creat una identitat novèla per Wim van Assem, florista celebrat del Nòrd d'Olanda, en onor de son 40en aniversari. L'objectiu èra una identitat que resumèsse son art florala creativa, vibrant e progressiva. Lo novèl disseny se situa sus las grandas fenèstras de l'ancian edifici istoric, amb de rubans dinamics que reflectisson l'estil energetic e liure d'esperit de Van Assem.
La Reconoissença
A prepaus del A' Design Award de Bronze
Florist Wim Van Assem Renoament de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Florist Wim Van Assem Renoament de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Florist Wim Van Assem Renoament de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions e Embalatge
- 4 Shopping windows 150cm by 250cm
- Etiquetas
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Tecnologia de Produccion
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Desaffo de Dissènh
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Recèrca
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiracion
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Durada del Projècte
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Flux Operacional
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Brevets
- All rights Rebrandt 2024
- Membres de l'Equipa
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Crèdits d'Imatges
- Photography: Keesnan Dogger
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