B For Good Leaders Identitat Visuala per Misteli Creative Agency

Lo dissènh B For Good Leaders Identitat Visuala per Misteli Creative Agency es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

B For Good Leaders Identitat Visuala

per Misteli Creative Agency

Client : Misteli Creative Agency

Laureat del A' Design Award de Bronze dins la Categoria Grafica

16,499

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Colors

Lo Concèpte

A prepaus de B For Good Leaders Identitat Visuala

B For Good Leaders es una identitat visuala per un ret global de dirigents d'entrepresas. L'irange, color de calor e de bonur, es la color principala. L'irange es combinat amb tota una gama de colors caudas e amb de motius que reflectisson la diversitat de las personas e de las activitats dins lo ret. Un uèlh central representa la vision del ret e sa manièra de veire lo mond. L'identitat es aplicada a un site web, a de bulletins d'informacion e a las mèdias socialas, atanben qu'a de salas de cimièras bastidas amb de teissuts reciclables, de carton biodegradable e de papièr reciclat.

La Reconoissença

A prepaus del A' Design Award de Bronze

B For Good Leaders Identitat Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que B For Good Leaders Identitat Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. B For Good Leaders Identitat Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensions e Embalatge: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Etiquetas: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Tecnologia de Produccion: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Desaffo de Dissènh: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Recèrca: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiracion: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Durada del Projècte: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Flux Operacional: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.