Joyful Garden Tour Concepcion de Marca per Eveniment per Ye Zhang

Lo dissènh Joyful Garden Tour Concepcion de Marca per Eveniment per Ye Zhang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

Joyful Garden Tour Concepcion de Marca per Eveniment

per Ye Zhang

Client : Beijing Jiaotong University

Laureat del A' Design Award de Bronze dins la Categoria Grafica

16,572

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Colors

Lo Concèpte

A prepaus de Joyful Garden Tour Concepcion de Marca per Eveniment

Joyful Garden Tour es una concepcion de marca per eveniment creada per una fèsta de jardin del Nòu An Chinés que se ténguèt al Palais d'Estiu e a l'Ancian Palais d'Estiu de Pequin. Los edificis renomats dels dos jardins foguèron estudiats e simplificats en icònas grafiques claras. Aquelas icònas son combinadas amb lo motiu del dragon del zodiaque chinés de 2024. Las colors blava e ròsa exprimisson una vitalitat novèla trach d'una longa istòria. Los pòsters, brochuras e cartas son estampats sus papièr perla amb gaufratge e estampatge d'argent. L'emblèma utiliza la tecnica tradicionala chinesa de l'esmalh d'argent.

La Reconoissença

A prepaus del A' Design Award de Bronze

Joyful Garden Tour Concepcion de Marca per Eveniment a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Joyful Garden Tour Concepcion de Marca per Eveniment siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Joyful Garden Tour Concepcion de Marca per Eveniment satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Dimensions e Embalatge: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Etiquetas: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Tecnologia de Produccion: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Desaffo de Dissènh: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Recèrca: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Inspiracion: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Durada del Projècte: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Flux Operacional: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Brevets: This work is all original images not copyrighted.
Membres de l'Equipa: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Crèdits d'Imatges: This work is all original images not copyrighted.