Lax Identitat de Marca per Jonathan Ramirez and Juliana Betancur

Lo dissènh Lax Identitat de Marca per Jonathan Ramirez and Juliana Betancur es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

Lax Identitat de Marca

per Jonathan Ramirez and Juliana Betancur

Client : Written and Drawn Studio

Laureat del A' Design Award de Bronze dins la Categoria Grafica

15,414

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Lo Concèpte

A prepaus de Lax Identitat de Marca

Lo client aviá besonh de crear un lògo per una entrepresa de recòlta de donadas e de messatjariá CRM, amb l'objectiu d'obténer un estil digital e modèrn. Lo nom Lax deriva de ChiLax o ReLax, transmetent un sentiment de calma als utilizaires. Per i apondre de distincion, un simbòl de còr foguèt inclús, representant l'atencion al client sovent negligida dins las entrepresas de CRM automatizadas. De pixèls foguèron integrats per significar l'importància de las donadas e la numerizacion. Aital, lo disseny combina los elements claus: un còr per l'amor del client, de pixèls per las donadas, e lo X per la relaxacion.

La Reconoissença

A prepaus del A' Design Award de Bronze

Lax Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lax Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lax Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions e Embalatge: The sizes depend of the media where it is applied
Etiquetas: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Tecnologia de Produccion: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Desaffo de Dissènh: Craft something distinctive that articulates the technology, costumer care and digitalization
Recèrca: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiracion: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Durada del Projècte: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Flux Operacional: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Membres de l'Equipa: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Crèdits d'Imatges: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango