Tang Da Li Identitat de Marca per Sxdesign

Lo dissènh Tang Da Li Identitat de Marca per Sxdesign es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

Tang Da Li Identitat de Marca

per Sxdesign

Client : Tang Da Li

Laureat del A' Design Award de Bronze dins la Categoria Grafica

18,010

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Lo Concèpte

A prepaus de Tang Da Li Identitat de Marca

Tang Da Li es un programa d'identitat de marca que fusiona elements grafics classics e modèrnes. La concepcion reflectís la diversitat e la dobertura de la Dinastia Tang. Lo nom de la marca jòga amb la sonoritat similara de Tang, que fa referéncia tant a la dinastia coma al sucre, balhant al nom un ton umoristic. De personatges de murals de la Dinastia Tang e de quadres tradicionals son combinats amb una mesa en pagina contemporanèa. L'impression se fa amb de metòdes d'auta qualitat sus de supòrts reciclables. L'identitat s'aplica a d'afichas e a d'embalatges de granda e pichòta talha.

La Reconoissença

A prepaus del A' Design Award de Bronze

Tang Da Li Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Tang Da Li Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Tang Da Li Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensions e Embalatge: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Etiquetas: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Tecnologia de Produccion: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Desaffo de Dissènh: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Recèrca: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiracion: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Durada del Projècte: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Flux Operacional: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Brevets: Copyrights belong to sxdesign
Membres de l'Equipa: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Crèdits d'Imatges: Illustrations: Luo Ling
Photos and designs: sxdesign