Jingting Mountain Scenic Area Identitat de Marca per Zhejiang Gongshang University

Lo dissènh Jingting Mountain Scenic Area Identitat de Marca per Zhejiang Gongshang University es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

Jingting Mountain Scenic Area Identitat de Marca

per Zhejiang Gongshang University

Client : Anhui · Jingting Mountain Scenic Area

Laureat del A' Design Award de Bronze dins la Categoria Grafica

16,520

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Lo Concèpte

A prepaus de Jingting Mountain Scenic Area Identitat de Marca

Zòna Panoramica de la Montanha Jingting es una identitat de marca creada per una zòna panoramica màger e un parc forestièr nacional dins la Província d'Anhui, en China. L'identitat se basa sus l'idèa d'una exploracion culturala a travèrs la pintura, de tal biais qu'una vista sembla una passejada per una pintura en rotle. Los vejaires de montanha, las formas de pavilhon, los nívols tranquils, las gruas salvatgas e l'aigardent blanc e lo tè verd locals son integrats dins lo lengatge grafic. Sièis grafics auxiliars sostenon lo signe principal e pòdon èsser aplicats dins mantunas situacions. La concepcion remplaça una imatge anteriora d'atrach estrech e conven als mèdias numerics.

La Reconoissença

A prepaus del A' Design Award de Bronze

Jingting Mountain Scenic Area Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Jingting Mountain Scenic Area Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Jingting Mountain Scenic Area Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions e Embalatge: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Etiquetas: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Tecnologia de Produccion: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Recèrca: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiracion: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Durada del Projècte: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Membres de l'Equipa: Designer: Kan Zhao