Ecohiny Identitat de Marca per Cansu Dagbagli Ferreira

Lo dissènh Ecohiny Identitat de Marca per Cansu Dagbagli Ferreira es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2024

Ecohiny Identitat de Marca

per Cansu Dagbagli Ferreira

Client : Cansu Dagbagli Ferreira

Laureat del A' Design Award d'Argent dins la Categoria Grafica

106,368

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Colors

Lo Concèpte

A prepaus de Ecohiny Identitat de Marca

Pòt una marca de papièr igiènic èsser cool e divertenta? EcoHiny es bambó 100% biologic, certificat FSC e tan ecologic que possible. Lo simbòl de la marca es un persec, las colors e las causidas tipograficas reflectisson l'aspècte divertent, natural e doç del produch. L'objectiu èra de diferenciar la marca de las autras sul mercat en utilizant una paleta de colors unica. La nuança verd blavàs fonsada, associada amb lo persec, dòna una personalitat jogairenca e transmet tanben un sentiment d'ecologia e de sostenibilitat. Aquestas causidas de design comunican instantanèament amb lo grop de clients cibla e crèan un ligam entre la marca e lo client.

La Reconoissença

A prepaus del A' Design Award d'Argent

Ecohiny Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Ecohiny Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Ecohiny Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions e Embalatge: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Etiquetas: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Tecnologia de Produccion: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Desaffo de Dissènh: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Recèrca: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiracion: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Durada del Projècte: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Flux Operacional: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.