Remaking Art Identitat de Marca per Meng Shenhui

Lo dissènh Remaking Art Identitat de Marca per Meng Shenhui es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2024

Remaking Art Identitat de Marca

per Meng Shenhui

Client : Shenzhen Chengmei Culture Communication Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Grafica

147,007

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #152015

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Remaking Art Identitat de Marca

Remaking Art es una identitat de marca creada per una companhiá de comunicacion culturala. Lo lògo jonh las letras inicialas R e A dins una marca simetrica, connectadas per de linhas que suggerisson un rebat dins l'aiga. Una linha orizontala rapèla una balança e es servada del lògo anterior per exprimir l'equitat e l'integritat. Lo sistèma visual utiliza de linhas per devesir los materials imprimits, los embalatges e las presentacions interioras, de biais que la meteissa aparéncia se manten a travèrs de talhas e de materials diferents. Lo dessenh transmet la simetria, l'integracion e lo renovèlament.

La Reconoissença

A prepaus del A' Design Award d'Argent

Remaking Art Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Remaking Art Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Remaking Art Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions e Embalatge: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Etiquetas: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Tecnologia de Produccion: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Desaffo de Dissènh: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Recèrca: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiracion: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Durada del Projècte: The project started in January 2022 and was completed in Shenzhen in May 2022
Flux Operacional: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Crèdits d'Imatges: Copyright：CM Design