Lo dissènh Shan Yi Concepcion d'Identitat de Marca per Wu Fangbo and Liu Beibei es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.
BronzeGrafica· 2023
Shan Yi Concepcion d'Identitat de Marca
Client : Shan Yi
Laureat del A' Design Award de Bronze dins la Categoria Grafica
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A prepaus de Shan Yi Concepcion d'Identitat de Marca
Shan Yi es una identitat de marca concebuda per una entrepresa de tecnologia intelligenta al servici de l'agricultura. Lo logo utiliza una forma d'escut coma quadre visual per suggerir la proteccion e la durabilitat. Dins l'escut, las letras S e Y son escalonadas e ligadas, en referéncia al nom de la marca e al ligam entre la tecnologia intelligenta e l'agricultura. De motius de rodèras e d'espigas de blat son tanben inclús, evocant la recòlta de tardor. Los traches son d'egala largor e lo logo respècta lo nombre d'aur. Lo signe pòt èsser estampat, cosit o mocat per injeccion en diversas talhas, e utilizat tanben coma emblèma de veïcul.
La Reconoissença
A prepaus del A' Design Award de Bronze
Shan Yi Concepcion d'Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Shan Yi Concepcion d'Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Shan Yi Concepcion d'Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions e Embalatge
- It can be printed, sewed or injection molded in a variety of sizes.
- Etiquetas
- brand identity, logo, branding, smart agricultural technique
- Tecnologia de Produccion
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Desaffo de Dissènh
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Recèrca
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiracion
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Durada del Projècte
- The project started in Beijing in December 2022 and was completed in February 2023.
- Flux Operacional
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Membres de l'Equipa
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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