Waaron Kuu's Concepcion de Marca per Shawn Goh Chin Siang

Lo dissènh Waaron Kuu's Concepcion de Marca per Shawn Goh Chin Siang es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2023

Waaron Kuu's Concepcion de Marca

per Shawn Goh Chin Siang

Client : Hai Soon Leong Sdn.Bhd

Laureat del A' Design Award de Bronze dins la Categoria Grafica

13,375

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Waaron Kuu's Concepcion de Marca

Waaron Kuu's es un restaurant que representa las sièis majoras culturas etnicas de Malàisia. Per soslinhar la beutat d'ensemble de la marca, l'equipa a utilizat lo violet fonsut per metre en relèu cada caractèr cultural e a apondut de jòcs e d'instruments tradicionals. An tanben empleat divers elements locals per decorar las illustracions, plaçadas dins diferents angles del restaurant e sus de bols e d'embalatges. Lo design presenta pas solament las sièis majoras culturas etnicas de Malàisia mas crea tanben una imatge de marca unica pel restaurant.

La Reconoissença

A prepaus del A' Design Award de Bronze

Waaron Kuu's Concepcion de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Waaron Kuu's Concepcion de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Waaron Kuu's Concepcion de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensions e Embalatge: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Etiquetas: Malaysia, Malaysia Food, Branding Design
Tecnologia de Produccion: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Desaffo de Dissènh: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Recèrca: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspiracion: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Durada del Projècte: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Flux Operacional: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Brevets: waaron kuns, 2023
Crèdits d'Imatges: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.