Tibet Shannan Identitat Corporativa per River Liu

Lo dissènh Tibet Shannan Identitat Corporativa per River Liu es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2023

Tibet Shannan Identitat Corporativa

per River Liu

Client : River Liu Design

Laureat del A' Design Award d'Argent dins la Categoria Grafica

38,074

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Colors

Lo Concèpte

A prepaus de Tibet Shannan Identitat Corporativa

Lo projècte Tibet Shannan aviá per objectiu de promòure l'industria toristica de Shannan. En creant un lògo representatiu per estendre l'impression de la vila a travèrs de produits sistematics e guidas toristicas. L'inspiracion del lògo es tirada de las caracteristicas de Shannan e simplificada en simbòls a travèrs de l'art contemporanèu. Lo lògo en se meteis es versatil e escalable, capable de s'integrar sens dificultats dins diferents produits. Aqueste trabalh espera aportar una energia positiva e interesanta al public, respondent melhor als besonhs del mercat modèrne e ajudant aquesta vila anciana a mostrar sos aspèctes diversos.

La Reconoissença

A prepaus del A' Design Award d'Argent

Tibet Shannan Identitat Corporativa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tibet Shannan Identitat Corporativa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tibet Shannan Identitat Corporativa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensions e Embalatge: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Etiquetas: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Tecnologia de Produccion: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Desaffo de Dissènh: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Recèrca: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiracion: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Durada del Projècte: The project started in July 2021 in China and finished in Jun 2022.
Flux Operacional: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Brevets: Copyrights belong to River Liu,2022
Membres de l'Equipa: River Liu
Crèdits d'Imatges: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.